Preparing the scene
Preparing the scene
Product films for a butcher shop in Kuwait. Shot close on real meat, real smoke and real hands, and cut for social media.
The commercial
The commercials
Commercial · 01
Fresh cuts prepared and minced by hand at the counter.
Commercial · 02
Whole cuts broken down, weighed, packed and boxed for delivery.
Commercial · 03
A ten-second vertical cut for Reels and Stories.
The brief
Clear films of the meat itself — fresh cuts, hand work and packing — with the product always at the centre.
Campaign films
Vertical cuts for Instagram Reels and Stories, paced for a phone screen.
Role
Close shots, warm light and dark backgrounds keep the product in focus.
The vertical story cuts from the campaign. Hover any reel to preview it muted, tap to open the player with audio and fullscreen.
Organic Meat
Story / Reel
Organic Meat
Story / Reel
Organic Meat
Story / Reel
Organic Meat
Story / Reel
Organic Meat
Story / Reel
Organic Meat
Story / Reel
Organic Meat
Story / Reel
Organic Meat
Story / Reel
The full campaign archive. Select any frame to open the viewer.
Clear light, real texture and precise editing, made to make the product worth ordering.
Abdul Razak Chamma
Commercial Video Production
Need access to project files?
Enter Client Portal