Preparing the scene
Preparing the scene
Content Production · Digital Marketing · Kuwait
Years of spontaneous travel footage rebuilt by edit into a recognisable content brand. A partnership that ran from 2017 to 2022.
Safaryat Al Khamees was one of the first travel companies in the Middle East whose owner put himself on camera, using personal presence and content creation to speak directly to his audience and build trust on social media, at a time when most agencies still relied on traditional advertising.
Chammagraphy was a proud partner from 2017 to 2022. What began as a single small branch with zero followers and zero views grew into a network of branches across Kuwait, Riyadh and Dubai, with offices in Egypt. Along the way the brand was named best client of the Rixos hotel group in Turkey for several consecutive years, and honoured as best travel and tourism office by Kuwait Airways.
The project began almost entirely from material shot on Snapchat, with no pre-planning or dedicated commercial shoots. The task was to gather hundreds of short clips, sort them, and rebuild them by edit into professional content that keeps the spontaneity of the moment while carrying a clear marketing message.
The creative approach
10 destination films, cut from the archive. Click any film to play it fullscreen.
43 vertical cuts, kept in the shoots they came from. Hover to preview, select any reel to play it fullscreen.
Belek, Türkiye
Maldives
From 2017
One small branch, zero followers and zero views, grown into a recognised travel content brand.
A network
Branches across Kuwait, Riyadh and Dubai, with offices in Egypt.
Rixos
Named best client of the Rixos hotel group in Turkey for several consecutive years.
Kuwait Airways
Honoured as best travel and tourism office by Kuwait Airways.
The approach
An early experiment in content marketing inside Middle Eastern travel, led by content and personal presence.
The edit
Hundreds of spontaneous clips turned into a consistent, professional visual identity.
A content partnership by CHAMMAGRAPHY.
Abdulrahman Al Zarooni
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