Content Production · Digital Marketing · Kuwait
Safaryat Al Khamees.
Years of spontaneous travel footage rebuilt by edit into a cinematic content brand. A partnership that ran from 2017 to 2022.
Safaryat Al Khamees was one of the first travel companies in the Middle East whose owner put himself on camera, using personal presence and content creation to speak directly to his audience and build trust on social media, at a time when most agencies still relied on traditional advertising.
Chammagraphy was a proud partner from 2017 to 2022. What began as a single small branch with zero followers and zero views grew into a network of branches across Kuwait, Riyadh and Dubai, with offices in Egypt. Along the way the brand was named best client of the Rixos hotel group in Turkey for several consecutive years, and honoured as best travel and tourism office by Kuwait Airways.
The project began almost entirely from material shot on Snapchat, with no pre-planning or dedicated commercial shoots. The task was to gather hundreds of short clips, sort them, and rebuild them by edit into professional content that keeps the spontaneity of the moment while carrying a clear marketing message.
The creative approach
- 01Archive and organise all the footage.
- 02Build a coherent story from scattered shots.
- 03Design an edit rhythm that holds attention.
- 04Grade the image, colour and sound to a professional finish.
- 05Produce multiple cuts tailored to each platform.
10 cinematic destination films, cut from the archive. Click any film to play it fullscreen.
Frames from the archive. Landscapes, landmarks and moments across the campaigns.
From 2017
One small branch, zero followers and zero views, grown into a recognised travel content brand.
A network
Branches across Kuwait, Riyadh and Dubai, with offices in Egypt.
Rixos
Named best client of the Rixos hotel group in Turkey for several consecutive years, and still.
Kuwait Airways
Honoured as best travel and tourism office by Kuwait Airways.
The approach
An early experiment in content marketing inside Middle Eastern travel, led by content and personal presence.
The edit
Hundreds of spontaneous clips turned into a consistent, professional visual identity.
A content partnership by CHAMMAGRAPHY.
Abdulrahman Al Zarooni
ATT Travel & Tourism.
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